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PPC for Seasonal Business

So the ‘Spring’ is coming to an end and the assault of the Winter is about to begin. Since winter is knocking at the door, it is quite evident that people will be spending more money on jackets, scarves and other types of warm cloths than on sunscreen etc. For those who are into marketing, new season always throws up new challenges as well as new opportunities.  

How to Prevent Your Content Marketing from Failing?

Content marketing is an ongoing process and therefore, it is no wonder that most marketers look into it than overlook it. Online content marketing is one of the most powerful forms of marketing in the current times and is definitely one of the easiest ways through which you can draw huge traffic. Even though for plenty of small and brand new businesses, content marketing might seem hard, it can’t be denied that it has always contributed to driving action. As a result, conversion on the site improves.  

5 Types of Content That Trigger Panda Penalty

Remember the times when the very mention of Panda update was enough to terrorize the hapless webmasters. People were clueless how to make their website panda proof and to make the matter worse, some webmasters started posting panda recovery tips that had nothing to do with the recovery or whatsoever.

The Importance of Right URL Structure

Those of you who are into Onsite SEO Audit are well aware of the fact that poor URL structure can throw a spanner in on the entire optimization effort. But creating a perfect URL structure is not that hard. But surprisingly people and even sometimes marketers struggle to create a perfect URL structure for their websites. Try the following tips to create a perfect URL structure for a website –

How Can Make Google Love Your Affiliate Website?

Okay, let’s accept the fact that most of the marketers cringe at the very thought of marketing an affiliate website. We simply can’t blame them because of the bad reputation of affiliate websites. Most of the affiliate websites that we encounter on the web has the following features – low quality content, bad structure of the website and the purpose behind these affiliate website is just to earn some money.

Art of Writing off Topic Posts with Right Focus On Blogging!

Having a focused blog is important and the ones who are savvy bloggers know that in the current scenario, it is a big deal. Ensuring that all you are writing for or on your blog is specific as well as relevant to your niche market makes sense. Posting contents that seem to hold less importance may partially or completely dilute the focus of your blog. You may still choose to write on topics that may not be relevant to your niche site but may very well be related to your market as a whole.

E-mail Tip For Trash To Cash

With a lots of e-mails flooding the Inbox, the chances are that your e-mail related to the marketing is likely to get deleted, and can find a secured place in the trash, till the next automated clean-up permanently deletes that as well.

YouTube Growth – How to Grow Your You Tube Channel

The objective of all kinds of social media marketing efforts is to drive traffic and thereby, increase conversions. As competition and hence, complexities grow, new channels of delivery emerge to take contents to the end subscriber. Success lies in utilizing all the new channels to their full potential; thereby ensuring reach and communication to a wider subscriber base.

Fix The Hitch: How to Increase Conversion Rate?

Driving loads of visitors to your website is not end of the job rather it is just the beginning. Unless your website manages to convert a good percentage of that traffic, your business will be struggling for ever. Now, as you can understand, there is no way you control the behavior or actions of the visitors. Or can you?

Social Media Influence on Consumer Purchasing Decisions

Social media is about growing and nurturing an online community with known and unknown people for personal gratification and it goes without saying that it has a huge influence on people. However the influence of social media has moved beyond personal preferences. Businesses prefer establishing their brands through social media.