What makes your online community buzzing with activities? Yep, it is the user generated content that keeps it alive. If nobody is posting a thing on it on your community, it is going to lose all its charms and you will soon witness an exodus of members.
So the ‘Spring’ is coming to an end and the assault of the Winter is about to begin. Since winter is knocking at the door, it is quite evident that people will be spending more money on jackets, scarves and other types of warm cloths than on sunscreen etc. For those who are into marketing, new season always throws up new challenges as well as new opportunities.
Content marketing is an ongoing process and therefore, it is no wonder that most marketers look into it than overlook it. Online content marketing is one of the most powerful forms of marketing in the current times and is definitely one of the easiest ways through which you can draw huge traffic. Even though for plenty of small and brand new businesses, content marketing might seem hard, it can’t be denied that it has always contributed to driving action. As a result, conversion on the site improves.
Remember the times when the very mention of Panda update was enough to terrorize the hapless webmasters. People were clueless how to make their website panda proof and to make the matter worse, some webmasters started posting panda recovery tips that had nothing to do with the recovery or whatsoever.
Those of you who are into Onsite SEO Audit are well aware of the fact that poor URL structure can throw a spanner in on the entire optimization effort. But creating a perfect URL structure is not that hard. But surprisingly people and even sometimes marketers struggle to create a perfect URL structure for their websites. Try the following tips to create a perfect URL structure for a website –
Okay, let’s accept the fact that most of the marketers cringe at the very thought of marketing an affiliate website. We simply can’t blame them because of the bad reputation of affiliate websites. Most of the affiliate websites that we encounter on the web has the following features – low quality content, bad structure of the website and the purpose behind these affiliate website is just to earn some money.
Having a focused blog is important and the ones who are savvy bloggers know that in the current scenario, it is a big deal. Ensuring that all you are writing for or on your blog is specific as well as relevant to your niche market makes sense. Posting contents that seem to hold less importance may partially or completely dilute the focus of your blog. You may still choose to write on topics that may not be relevant to your niche site but may very well be related to your market as a whole.
The objective of all kinds of social media marketing efforts is to drive traffic and thereby, increase conversions. As competition and hence, complexities grow, new channels of delivery emerge to take contents to the end subscriber. Success lies in utilizing all the new channels to their full potential; thereby ensuring reach and communication to a wider subscriber base.
Driving loads of visitors to your website is not end of the job rather it is just the beginning. Unless your website manages to convert a good percentage of that traffic, your business will be struggling for ever. Now, as you can understand, there is no way you control the behavior or actions of the visitors. Or can you?
Social media is about growing and nurturing an online community with known and unknown people for personal gratification and it goes without saying that it has a huge influence on people. However the influence of social media has moved beyond personal preferences. Businesses prefer establishing their brands through social media.